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Brand View Privacy Policy (2018)


What is this Privacy Policy for?
At Brand View, we are committed to respecting and protecting your privacy. The purpose of this Privacy Policy is to help you understand how we use your information, when and why we collect it, and how we keep it secure.
The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.
If you have any questions, comments and requests regarding this Privacy Policy please contact us at marketing@brandview.com.


Use of cookies
This website uses cookies to store information on user preferences, for the purposes of improving user experience and making the service quicker and more accessible. These cookies collect anonymous information on how people use our website. We employ Google Analytics cookies to help understand user journeys and highlight areas where we can improve areas such as navigation and the content we deliver. The data stored by these cookies never shows personal details from which personal identities can be revealed. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.


Email addresses
(1) Brand View users
We record the email addresses of Brand View users for the purpose of logging and measuring usage. Brand View does not rent, sell, or share personal information regarding users with any third party organisation.
(2) General contact information
We follow strict guidelines in the storage and disclosure of user information, to prevent unauthorized access. We comply with the laws of the countries from which we operate.
Personal Identifiable Information (PII) that you provide Brand View is defined as Sensitive Personal Data by the Data Protection Act 1988. We do not seek any sensitive personal data other than that which is reasonable and necessary for the purposes sought. All data collection points clearly highlight the purpose of the data collection and users can choose any communication they would/would not want to receive.
Brand View uses select information submitted to provide users/visitors with appropriate information on products, services, service updates and relevant industry news and analysis. As a result, you may be opted-in to our mailing list if you choose to sign up to our newsletter/mailing list or download certain content. In accordance with GDPR (2018), any communication programme users subscribe to will be clearly communicated to the user before being subscribed. Information used for marketing purposes is not passed to any third parties and held securely and all users can choose to unsubscribe at any time; all communication sent from Brand View contains a clear unsubscribe function.


Email communication
Brand View uses email marketing to deliver product, account/service annoucements and relevant industry news to subscribers where appropriate. Email communication will only be sent to users that have previously opted-in to our mailing list and those that have actively opted-in (after May 25th 2018) in compliance with 2018 GDPR legislation. Subscriptions are also taken in compliance with UK Spam Laws in the Privacy and Electronic Communications Regulations 2003.
All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website.
In compliance with GDPR legislation (2018), users can at any time request all information stored on them and ask for this information to be permanently deleted.


Email performance tracking
Brand View’s email marketing campaigns do contain tracking facilities. Details tracked include, open rates, click rates, bounce rates (for full details please contact marketing@brandview.com). These details are monitored and analysed purely to help us boost performance and ensure maximum engagement and relevance with our subscribers.


(1.) Brand View users
Brand View takes data security very seriously and has appropriate physical and logical security measures in place at all facilities to protect against loss, misuse or alteration of data both in pricing and promotions databases and in customer databases.
Client information entered into the site such as alert requirements or promotional compliance data is only available to this specific user. This data will not be passed on to any outside parties or other clients of Brand View’s services.
(2) General contact information
As with Brand View users, all customer information provided is securely saved with appropriate physical and logical security measures in place at all facilities to protect against loss, misuse or alteration of data.


Advertising partners
The only advertising shown on the Brand View site will be for Brand View products and services.


Disclosure of information
If instructed by a law enforcement agency/organisation, or if we receive legal instruction to do so, we may disclose your information, and information related to your use of the Brand View service if necessary to protect our legal rights and to comply with all applicable laws.


Social Media platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.