As the clocks go back and the cold, wet and windy weather draws in, it seems an appropriate time to look at the Cold and Flu category and review market trends year-on-year.
When does the Cold and Flu season start?
Promotions in the Cold and Flu category this year really started to increase at the end of September, which mirrors the 2011 activity. In 2012, promotions started a month earlier at the end of August.
Why did last year’s promotions begin a month earlier?
Boots started the season earlier last year by including Cold and Flu products in its August Bank Holiday promotional offers (providing extra Boots loyalty points).
Cold and Flu products were then promoted on Boots’ first ever 3 for 2 Mix and Match across all Healthcare categories.
August’s activity was then followed by Buy 3 – Cheapest Free promotions across its Cold and Flu range.
This year Boots is offering a Special Offer promotion with promotions such as Buy Selected Cough And Cold Relief And Get Covonia Double Action Strong Original Cough Lozenges For Only 99P.
To find out more about Cold and Flu categories and promotional trends please contact the Brand View team.