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We offer specialist ecommerce strategy consultancy, enabling brands to plan and implement winning strategies

Digital strategy

We help consumer brands to optimise their online proposition, drive engagement and ultimately increase sales, in the age of omnichannel retail.

The use of digital channels for purchase, research, support and engagement is increasing at a relentless pace. The opportunity that this presents for brands to develop a stronger relationship with shoppers, and the risk of not doing so, has never been greater or more challenging.

Brand View has a long heritage of supporting consumer brands to identify and deliver digitally-enabled change.


Ecommerce organisation


Brand View supports leading brands to define and undertake the organisational changes required to operate in today’s digitally-oriented and omnichannel retail world.

Recent changes in consumer spending behaviour are having a huge impact on the culture and organisation of businesses. While most manufacturers have recognised this and already begun to adapt, the largest and most complex challenges still lie ahead.

Brand View has many years of experience helping brands and retailers to establish and then merge digital teams and skills into and across their organisations.

Channel assessment

We audit and benchmark the digital retail offer covering shopper experience, both online and mobile, and then provide detailed recommendations and actionable insight in order to improve performance.

Digital performance reviews include an evaluation of user experience, digital advertising, online range and price and ecommerce capabilities (e.g. product and content management, technology and organisation).

Our work is based on proprietary frameworks that are continually updated to reflect global best practice, and our clients’ performance and KPIs are benchmarked to illustrate improvement opportunities.


“Brand View’s support has been invaluable during a period of significant and positive change for BIC and I would fully endorse their excellent interpersonal skills, breadth of knowledge and commercial approach.”


Implementation roadmap


We enable brands to determine how they should respond to and exploit the retail channel shift.

In collaboration with clients, Brand View help design a compelling ecommerce plan from team structure to process to customer propositions with a clear implementation roadmap, to ensure a comprehensive, achievable solution which addresses the key strategic questions:

  • We are redeveloping our online proposition – how can we ensure it is successful?
  • What should we focus on over the next 12 months?