We help consumer brands to optimise their online proposition, drive engagement and ultimately increase sales, in the age of omnichannel retail.
The use of digital channels for purchase, research, support and engagement is increasing at a relentless pace. The opportunity that this presents for brands to develop a stronger relationship with shoppers, and the risk of not doing so, has never been greater or more challenging.
Brand View has a long heritage of supporting consumer brands to identify and deliver digitally-enabled change.
Brand View supports leading brands to define and undertake the organisational changes required to operate in today’s digitally-oriented and omnichannel retail world.
Recent changes in consumer spending behaviour are having a huge impact on the culture and organisation of businesses. While most manufacturers have recognised this and already begun to adapt, the largest and most complex challenges still lie ahead.
Brand View has many years of experience helping brands and retailers to establish and then merge digital teams and skills into and across their organisations.
We audit and benchmark the digital retail offer covering shopper experience, both online and mobile, and then provide detailed recommendations and actionable insight in order to improve performance.
Digital performance reviews include an evaluation of user experience, digital advertising, online range and price and ecommerce capabilities (e.g. product and content management, technology and organisation).
Our work is based on proprietary frameworks that are continually updated to reflect global best practice, and our clients’ performance and KPIs are benchmarked to illustrate improvement opportunities.
We enable brands to determine how they should respond to and exploit the retail channel shift.
In collaboration with clients, Brand View help design a compelling ecommerce plan from team structure to process to customer propositions with a clear implementation roadmap, to ensure a comprehensive, achievable solution which addresses the key strategic questions:
© 2019 Edge by Ascential All rights reserved.
Brand View is a trading name of Brand View Limited, a company registered in England and Wales under registration number: 08152861
The companies registered office is The Blade, Abbey Square, Reading, Berkshire, RG1 3BE.
Brand View Limited is a company limited by shares.