Brand View’s analytics enable manufacturers and retailers to monitor competitor prices, optimize promotional activity, manage price position and communicate their value strategy to shoppers. The world’s largest retail businesses use Brand View to make better informed and more profitable pricing decisions.
Brand View gathers pricing online, integrates field-collected data from bricks and mortar stores, and combines this information with our client’s own data feeds to present them with one holistic view of the market.
Brand View enables you to see the market in a way that is aligned with the rest of your business. Brand View reports products based on retailers’ product names, including product IDs, which enables your own product hierarchy to be displayed.
Brand View also allows you to adapt product mapping. Some retailers believe their products are of a higher quality than that of competitor lines and, as such, may map products to own-label premium lines rather than own-label standard lines.
In addition, retailers can check and validate the way that Brand View matches any new listings, with the ability to custom match listings where required. While individual product details can also be changed, such as the description, volume, ratio adjusting tolerances and the category it is mapped to.
Brand View is the only company to offer price, promotion and online product positioning analytics that integrate online and field collected data.
Viewing data from major multiples, high street stores, discounters and convenience outlets that don’t have an online presence, has never been easier.
Each of Brand View’s reports shows online, field and clients-own data feeds seamlessly across Brand View’s suite of analytics – making it simple for you to review retailer activity, regardless of the source.
Brand View alerts and analytics can be accessed from any PC, tablet or mobile device. This allows you to view details as soon as competitors launch a new product, move on price or begin a promotion, wherever you are in the world.
Brand View is an advanced cloud solution so there is no requirement for your IT team to load new software, extensions or to make changes to existing software settings.
Changing shopper’s perceptions of price can transform sales and bottom line performance. The ability to compare price and promotion positions across the store is the foundation for any ‘price promise’.
These guarantees require up-to-date information that perfectly matches products across stores. Once the ‘price promise’ is defined, there are a number of ways to evidence and communicate this to shoppers. We have detailed just some of the ways Brand View can help you do this.
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Brand View is a trading name of Brand View Limited, a company registered in England and Wales under registration number: 08152861
The companies registered office is The Blade, Abbey Square, Reading, Berkshire, RG1 3BE.
Brand View Limited is a company limited by shares.