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The ‘Bevy Levy’ looms! How have retailers and manufacturers responded?

By Irene Bodega

The Soft Drinks Industry Levy (SDIL) is just one month away from being rolled out nationwide and the Treasury is projecting a revenue of £300 million in the first year of the levy (2018/19) [Autumn Budget 2017].

To understand how effective the levy has been since it was announced in March 2016, we used Brand View Nutrition to investigate the changes in the sugar content of Carbonates and Energy Drinks available in six leading UK retailers*.

Next Monday, stay tuned for an insight reviewing how the six retailers have been preparing for the impending levy. Our analysis evaluates the changes that retailers made to their Own Label offer; through reformulation, delists and new product launches.

*Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.

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