- What do consumers say about your products online?
- How do reviews compare versus your competitors?
- Is there one retailer which has inconsistent reviews?
- Can you track reviews at a product, brand, category or retailer level?
Shoppers are influenced by positive and negative product reviews and ratings: 61 percent of customers read online reviews before making a purchase decision (E-consultancy).
The most trusted social media platform for product/service recommendation is Facebook, according to Social Media Link infographic, based on a recent study.
Some 54 percent of survey respondents use Facebook to share their product purchases.
A massive 93 percent cite “a positive experience with the brand”, and 79 percent say “receiving a free product or sample” inspires them to write a product review.
Poor customer experiences inspire sharing as well: 71 percent say “a negative experience with a brand” motivates them to write a review.
To find out more about the drivers of consumers’ product reviews and sharing, check out the infographic:
Brand View Reviews & Ratings enables you to analyse your product’s reviews across multiple retailers regardless of the review and rating source.
Evaluate reviews against equivalent competitor lines and identify inconsistencies across stores.
Not already using Brand View? Request a free evaluation today and experience the power of Brand View completely free of charge for 14 days.