14 Day Free Evaluation

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Why Brand View?

We are committed to providing an exceptional level of service that benefits our clients and their customers



Brand View has developed a Product Matching Platform that combines the power of machine learning and automation, with the accuracy of human validation and curation, to deliver the most advanced, accurate, scalable, real-time product matching service.

The Platform’s scalability enables Brand View to effectively meet all client requirements, capturing
new products almost instantaneously and matching thousands of products across whole baskets, categories or full retailer sites within just a matter of days.

Automated product attribute population enables clients to filter and segment products in Brand View by specific features.

Brand View captures all basic or “raw” attributes via our data collection process. We then organise and normalise this data and apply context to form Brand View Attributes, visible in the Brand View web app. This process allows you to customise the data depending on your individual business needs.

Attributes1

“Brand View delivers critical, timely and accurate pricing and promotional data to our business that provides insight and aids our decision making.”


PMP

Brand View Rules-Based Matching leverages our industry leading product attribute capabilities, enabling clients to define their own rules for product matching, allowing for greater matching flexibility, increasing overall match rates, and by extension the gross index of matched products.

Product match rates can be adapted and defined by your own matching criteria and custom rules.



Brand View has extensive industry knowledge. Many of our team have backgrounds in market research and FMCG. We have a clear understanding of the industry, the day-to-day challenges businesses face and the ways in which Brand View can help.

Through Brand View’s daily capture of competitor data, our in-house mapping team and extensive development capabilities (with detailed understanding of EPOS and other retailer’s transaction systems), we are capable of delivering on all your requirements.

“The data we get from Brand View helps us accurately benchmark our price and promotional activity as well as delivering valuable insight for our category planning process. Brand View provides us with the tools to monitor our price position and ensure we deliver value for money across our product ranges.”

m&s

Brand View has the most precise and effective method of collecting in-store data in the entire industry. Our process combines an extensive Quality Control platform that automatically conducts hundreds of data validation and pricing behaviour checks before integrating in-store data into Brand View, so you can be absolutely confident in the pricing data shown.

All data is rigorously checked and any queries are sent directly to the Data Collection Agent to verify while still in-store. This enables Brand View to deliver in-store captured data to our clients within minutes of the data collection being completed.

Our Data Collection Team capture display information, including the type of display and where in-store the product has been on promotion.


Market-leading field collection