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Brand View Fetches New Retailer’s Data

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Ocado has launched its online pet store, fetch.co.uk, nationally after a regional trial of the service. We’ve looked at the structure and pricing of the retail store which contains numerous categories, some spanning three tiers.

Brand View’s web scraping technology has captured every line in its 17 categories with sub-category information for Dogs and Cats. There are 7,875 products, of which 6.5 percent were unavailable on 15th May 2014. The largest categories are Dogs and Cats which contain just over 50 percent of SKUs. The prices range from £1.00 with the most expensive being £169.56.

Fetch.co.uk does not have any items on promotion currently, but is offering 10 percent off the first purchase and free delivery for orders over £10.

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For more information on fetch.co.uk or to add it your Brand View account, contact your account manager today.

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