14 Day Free Evaluation

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Why Brand View?

We are committed to providing an exceptional level of service that benefits our clients and their customers



Brand View has extensive industry knowledge. Many of our team have backgrounds in market research and FMCG. We have a clear understanding of the industry, the day-to-day challenges businesses face and the ways in which Brand View can help.

Through Brand View’s daily capture of competitor data, our in-house mapping team and extensive development capabilities (with detailed understanding of EPOS and other retailer’s transaction systems), we are capable of delivering on all your requirements.

Brand View Insights provide industry-leading analysis on the impact of key market changes to price, promotion and online product positioning trends – vital information on your category, your customers and your competitors.

Brand View collaborate with market research agencies and international industry-leading publications to provide retailers and manufacturers with a total market view.

We work in partnership with Supermarket News, TWICE and The Grocer magazines. Brand View power The Grocer 33 – a weekly mystery shopping survey, tracking price, service and availability – along with The Grocer’s ever-popular online Price Index resource.


“Brand View delivers critical, timely and accurate pricing and promotional data to our business that provides insight and aids our decision making.”

Best in class product mapping with Brand View

Our Product Matching Platform combines the power of machine learning and sophisticated automation, with the accuracy of human validation and curation, to deliver the most advanced, scalable, real-time product matching capabilities.

We understand the importance of flexibility in product matching – our proprietary technology enables the tailoring of the definition of comparable products, based on sophisticated attribute matching, to satisfy the most complex client-specific product matching needs. Utilising a global workforce, with geo-targeting by timezone and language, accurate product matches are created twenty-four-seven.

The Ratio Adjusting functionality lets you match own-label products with different pack sizes to show a like-for-like match, while a range of additional tools enable you to easily approve and amend matches if required.


Brand View has the most precise and effective method of collecting in-store data in the entire industry. Our process combines an extensive Quality Control platform that automatically conducts hundreds of data validation and pricing behaviour checks before integrating in-store data into Brand View, so you can be absolutely confident in the pricing data shown.

All data is rigorously checked and any queries are sent directly to the Data Collection Agent to verify while still in-store. This enables Brand View to deliver in-store captured data to our clients within minutes of the data collection being completed.

Our Data Collection Team capture display information, including the type of display and where in-store the product has been on promotion.


Market-leading field collection

“The data we get from Brand View helps us accurately benchmark our price and promotional activity as well as delivering valuable insight for our category planning process. Brand View provides us with the tools to monitor our price position and ensure we deliver value for money across our product ranges.”

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Brand View can seamlessly integrates with  existing pricing systems

We enable retailers of all sizes to seamlessly incorporate competitive data into their competitive positioning strategies at the speed, scale and frequency necessary to capitalise on the ever-changing competitive marketplace conditions. This helps our clients execute fact-based, shopper-centric pricing and promotions on a day-to-day basis.

Brand View data, delivered in multiple formats, is automatically integrated with our clients’ existing pricing tools and solutions. Pricing data can be sent directly via FTP on a daily basis to your internal systems.