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Waitrose “Pick Your Own Offers” update

On 12 November, Waitrose added dozens of seasonal products to its “Pick Your Own Offers”, ahead of Christmas for myWaitrose customers. Since introducing the scheme in June, Waitrose announced that nearly one million customers have…
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Dress. Black. Small.

There is a reality that retailers must face – shoppers are not robots. Their brains don’t categorise or prioritise preferences when shopping offline, yet shoppers are forced to think, navigate and discover in this rigid…
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Why do shoppers check nutritional information?

According to food scientists and nutritionists at Newcastle University, shoppers typically use Front of Pack (FOP) labels for three main reasons: medical conditions; weight control; and being health conscious. Medical conditions Some studies have determined that shoppers…
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