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Dress. Black. Small.

There is a reality that retailers must face – shoppers are not robots. Their brains don’t categorise or prioritise preferences when shopping offline, yet shoppers are forced to think, navigate and discover in this rigid…
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Why do shoppers check nutritional information?

According to food scientists and nutritionists at Newcastle University, shoppers typically use Front of Pack (FOP) labels for three main reasons: medical conditions; weight control; and being health conscious. Medical conditions Some studies have determined that shoppers…
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