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How do shoppers find your products online?

In the second excerpt from the Brand View Whitepaper, ‘Discoverability, Representation and Engagement: the foundation of ecommerce success’, Karen Pike, Global Ecommerce Performance Manager, discusses how shoppers find products online. In our experience, Discoverability is the…
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online-shopping

How has ecommerce shaped new ways of working?

How has ecommerce shaped new ways of working? In the following excerpt from Brand View’s Whitepaper ‘Discoverability, Representation and Engagement: the foundation of ecommerce success’, Karen Pike, Global Ecommerce Performance Manager, explores this idea. Before…
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brand view ecommerce whitepaper

Ecommerce IS commerce

In the following extract from Brand View’s Ecommerce Excellence Study USA: CE & GM 2016, Ed Hecht, VP/Publisher, TWICE, discusses the growth and impact of ecommerce and mcommerce. Ecommerce is recognized for its ability to allow businesses…
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Ecomm Excellence Study USA 2016 cover

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