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The online fresh foods opportunity in Asia-Pacific

Ethan S. Sinick, Research Director for the Coca-Cola Retailing Research Council, Asia Pacific, presents a study examining why connected urban Asia-Pacific region shoppers continue a disproportionate rate of purchasing fresh foods categories in stores. The…
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How do shoppers find your products online?

In the second excerpt from the Brand View Whitepaper, ‘Discoverability, Representation and Engagement: the foundation of ecommerce success’, Karen Pike, Global Ecommerce Performance Manager, discusses how shoppers find products online. In our experience, Discoverability is the…
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How has ecommerce shaped new ways of working?

How has ecommerce shaped new ways of working? In the following excerpt from Brand View’s Whitepaper ‘Discoverability, Representation and Engagement: the foundation of ecommerce success’, Karen Pike, Global Ecommerce Performance Manager, explores this idea. Before…
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