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Brand View presents two exclusive new webinars with Nathalie Nahai

18-oct-16-10-40-25-am

Sell more online by enhancing the shopping experience

There are psychological principles at play behind successful online businesses. Scientific insights are used to create more persuasive marketing campaigns, websites and content. Nathalie Nahai, web psychologist and author, speaks to Bruce Dove, President, Brand View, about successful digital selling techniques and compelling online product representation.

Imagine a shopper is browsing an online store and they find a product they’d really like to buy, at least they think so. However, they can’t see the product properly. The images are small, maybe a bit blurry and there’s just one picture of each product. Even worse, the image appears to be wrong.

Consistency of product imagery across all channels is key in establishing and maintaining brand integrity and in turn building shopper trust.

In the absence of physical touch and feel, online shoppers turn to product reviews and ratings for advice and reassurance on their choices.

Product reviews from other customers impact sales and conversions. All the more reason for brands and retailers to pay attention to their products and quality of services.

Changing the shoppers’ online experience can transform sales and share. Suppliers can drive online share ahead or behind their traditional bricks and mortar share by enhancing or ignoring simple sales drivers.

Watch the webinar


To succeed online, you need an informed, intimate knowledge of your target market

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.

In this webinar she reflects on the explosion of the online marketplace and how this has offered businesses of all shapes and sizes a truly global audience to interact with, but that many are struggling to seize fully the opportunities on their virtual doorstep.

This is especially true as everything from the colour of a website to the promotional images displayed can affect the delicate online relationship between a company and its consumers.

By learning and applying the science of persuasion, however, businesses can fully understand how their target markets think and can proactively optimise their web and social media presence to influence brand perception and consumer behaviour – the world over.

Nathalie explains that online persuasion is centred around three key principles: know who you’re targeting, communicate persuasively, and sell with integrity.

Watch the webinar

About Nathalie Nahai

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name but a few.

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