The driving factor for these price increases is a change in promotional activity – Price Reduction activity ending and Multibuy promotions beginning.
Other reasons we found for this change include …
• Incorrectly Executed Promotions – a price has increased, but doesn’t correspond to the promotional text.
• Promotion Ended – a promotion has ended, so the cost of the product has increased.
• Lower DOC Promotions – a promotion has ended, and a new promotion has begun with a smaller depth of cut (i.e. not offering such a good deal).
In each case where there has been an increase in Tesco’s price, this has been related to a promotion. The majority of price increases are related to the switch of promotional mechanic – moving from Price Reduction to Multibuy promotions.
To learn more about the exact SKUs that have changed price, please contact your Brand View Account Manager.
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