Feature Section

Main Content

Brand View Index – prices down 0.5% due to Tesco’s Big Price Drop

Published on

The second quarterly instalment of Brand View Index has now been released, revealing that prices are down 0.5 index points on the prior month, dropping for the first time since May 2011.

Measuring the shelf price of over 35,000 FMCG products over the last three years in Tesco, Asda, Sainsbury’s and Waitrose, the analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

Brand View Index reveals this price movement has been driven by Tesco. The retailer’s prices have dropped a full 2 index points since the beginning of September having been heavily impacted by Tesco’s Big Price Drop, which launched on 26th September. This returns Tesco’s index to just above the level that it was in August 2011.

Brand View Index
Download the full Brand View Index here.

For a more detailed price index analysis please get in touch.

Start Free Trial

14 Day Free Trial

Enter your details below and a member of our Client Service team will set up a trial specific to your markets and categories.

Still not convinced?

The world's best retailers and manufacturers trust Brand View pricing intelligence to make smarter, more profitable decisions.

Unilever General Mills Heinz Krafts

Not ready yet? Take a tour and learn more about Brand View's unique price and promotion analytics.

Take a Tour

Brand View Positioning

To find out more about Brand View Positioning fill in the form below.

Download Morrisons' Price Cut List

Simply enter your contact details below to download a copy of the spreadsheet.

Contact Us